Hypertherm is “Shaping Possibility” with new company vision and website

Hypertherm,  manufacturer of plasma, laser, and waterjet cutting systems, is unveiling a new tagline in support of its company vision and a new website designed to support the industrial cutting and robotic needs of individuals and companies around the world.

Hypertherm’s new “Shaping Possibility” tagline replaces the “Cut with Confidence” tagline in use since the beginning of this decade. The new tagline conveys the company’s role in providing products, services and expertise to help customers achieve their vision, and expresses all that is possible with Hypertherm products in the hands of hard-working manufacturers and fabricators.

“Through our products and the service and support of more than 1,400 Hypertherm Associate-owners and thousands of authorized partners, we help our customers cut parts and achieve their business objectives,” explains Evan Smith, Hypertherm’s President and CEO. “We are proud to help ‘give shape’ to their vision and are grateful for the opportunity to work together to produce the machines, buildings, bridges, ships and other things that shape our world.”

Hypertherm is also introducing a completely new website. Site visitors can compare different cutting technologies and platforms, troubleshoot cutting challenges, and connect with Hypertherm experts around the world. The site includes major navigational changes and powerful search features that make it easy to find content, while smart, responsive design aids viewing on computers, tablets, and smart phones.

“For both new and long-time fabricators, the new Hypertherm.com provides useful content to help people make informed decisions and get the most out of their Hypertherm products,” said Denise Champagne, leader of Hypertherm’s Corporate Communications and Brand Management team. “We are enabling people to tap into our nearly 50 years of cutting expertise to get the information and support they need to complete new projects and bring their vision to life. We are also providing more information than ever before on topics we see as critical to our success, like environmental sustainability and lean manufacturing, in the hopes that other companies can learn from our work.”

Hypertherm designs and manufactures advanced cutting products for use in a variety of industries such as shipbuilding, manufacturing, and automotive repair. Its product line includes plasma, laser and waterjet cutting systems, in addition to CNC motion and height controls, CAM nesting software, robotic software and consumables. Hypertherm systems are trusted for performance and reliability that result in increased productivity and profitability for hundreds of thousands of businesses. The company’s reputation for cutting innovation dates back nearly 50 years to 1968, with Hypertherm’s invention of water injection plasma cutting. The 100 percent associate owned company has more than 1,400 associates along with operations and partner representation worldwide.