Hypertherm Associates adds Arabic to OMAX and Hypertherm websites to enhance customer experience

Dordrecht, The Netherlands — January 14, 2026 — Hypertherm Associates, a U.S. based manufacturer of industrial cutting systems and software, today announced the addition of the Arabic language to its OMAX^® waterjet website. The Hypertherm^® plasma website will follow by the end of Q1 2026. This enhancement expands access for customers across the Middle East, North Africa, and Arabic-speaking markets worldwide. With today’s update, the OMAX website supports 12 languages, and the Hypertherm plasma website will reach 13 languages once Arabic is added.

“Adding Arabic is a meaningful step toward serving our customers across the Middle East, North Africa, and beyond,” said André Rombouts, Hypertherm Associates’ Regional Director for Europe, the Middle East, India, and Africa. “When customers can explore technology, applications, and support resources in their own language, they make faster, more confident decisions, enabling us to partner with them more effectively. Our goal is to ensure that every customer — from exploration to long-term ownership — can engage with our technology in the language that supports their success. We are proud to launch our Arabic site during the week of SteelFab, a key industry event in the region.”

Supporting growth in key regional industries

Arabic is one of the world’s most widely spoken languages and an essential business language across rapidly growing industrial sectors, including manufacturing, energy, heavy fabrication, infrastructure development, and technical education. By providing native-language access to technical information, Hypertherm Associates is helping customers across the region improve decision-making accuracy, streamline training, and reduce operational barriers.

This update supports the company’s brand promise of Shaping Possibility^® by enabling customers to achieve better outcomes in the language they use every day.

What customers can expect

• OMAX waterjet (Arabic now live): Customers can browse product pages, application content, and learning resources in Arabic, enhancing usability across the region. (Brings OMAX to 12 languages.)

• Hypertherm plasma (Arabic by end of Q1 2026): Arabic will join the existing language mix, bringing Hypertherm to 13 languages and supporting plasma users with localized technical and application content.

These web updates complement ongoing work to localize multimedia assets and digital content across brands, reinforcing a consistent, multilingual online experience.